Lu Silk Dragon and Phoenix Cultural and Art Festival
The Lu Silk Dragon and Phoenix Cultural and Art Festival, with Lu Silk culture at its core, integrates traditional wedding customs, intangible cultural heritage skills and regional artistic features. It has already been held For many sessions, it has become an important carrier for inheriting China's fine traditional culture. I. Origin: The Period of Cross-border Exploration in Art (2015-2018) In May 2015, Luchou Group and Beijing Tree Art Museum jointly planned the "Silk Road" Luchou Art Exhibition, creating immersive art for the first time using silk as a medium The installation has pioneered a cross-border model of "intangible cultural heritage skills + contemporary art". The exhibition attracted extensive participation from the cultural circle and the general public in the capital, becoming a symbol of the artistic transformation of Lu silk A milestone event of Da. In 2018, the two sides collaborated again and launched the "Four Thousand Years" Lu Silk installation Art exhibition in the century-old weaving workshop of Shanxi Road Silk Troupe. Through the artistic reconstruction of production relics such as looms and tools, the largest silk-themed installation exhibition in China to date is created, achieving a dialogue between industrial heritage and contemporary aesthetics. Cultural value: The two collaborations with art museums have broken through the boundaries of traditional craftsmanship displays, establishing a deep connection between Lu silk and public art as well as the general public, laying the foundation for the subsequent branding of the cultural festival.
-
Ii. Upgrade: Brand Culture Festival Shaping Period (2019 to Present)
Based on the successful experience of the art exhibition, Lu Silk Group has focused on the "Dragon and Phoenix" cultural IP and launched a series of theme festivals:
The "Dragon and Phoenix Bringing Good Fortune" Cultural and Art Festival: Taking traditional wedding customs as the entry point and combining the intangible cultural heritage of Lu silk weaving, it recreates the wedding cultural scenes of Shanxi merchants during the Ming and Qing Dynasties.
The "Golden and Jade Good Match" Cultural and Art Festival: Innovatively integrating new Chinese aesthetics, launching youthful products such as white wedding quilts, and promoting the fusion of traditional patterns and modern design.
Operational effectiveness
Integration of culture and tourism: Attracting over 100,000 tourists annually, the Gaoping Lu Silk Cultural Park has become a must-visit cultural and tourism landmark in southeastern Shanxi.
Industrial extension: Through the "cultural experience + product exhibition and sales" model, drive the development of the industrial chain such as wedding home textiles and cultural and creative peripheral products;
Model innovation: Explore a sustainable development path for local culture featuring "revitalization of intangible cultural heritage - spatial reconstruction - brand output".
Iii. Future Outlook
At present, the Lu Silk Dragon and Phoenix Cultural and Art Festival has formed a pattern driven by "three forces" :
Cultural cohesion: Based on the 600-year-old Lu silk craftsmanship, we continuously explore traditional cultural symbols such as dragon and phoenix patterns and wedding customs and etiquette.
Artistic creativity: Maintain collaboration with avant-garde art institutions, utilize digital technology and cross-disciplinary curation to enhance cultural expressiveness;
Industrial radiation power: Empower the regional economy through festival ips and promote the construction of the all-round tourism system of the "Shanxi Silk Cultural Corridor".
Summary: Through fifteen years of exploration, from art exhibition experiments to the branding of cultural festivals, Lu Silk Group has successfully transformed local intangible cultural heritage into a super IP that combines cultural depth and market vitality, providing a "Gaoping model" for the contemporary transformation of traditional craftsmanship.
