Their story

  • Their story
    She is a customer of wedding quilts at an airport store. When her child just found a partner, she took a fancy to our wedding quilt and then began to carefully select and gradually prepare the dowry for her daughter.

She is a customer of wedding quilts at an airport store. When her child just found a partner, she took a fancy to our wedding quilt and then began to carefully select and gradually prepare the dowry for her daughter. During this period, the child was studying abroad and we decided on a few items that he liked. After the wedding date was set, we went to Datong to deliver goods and prepare to decorate the wedding house. Since it was the first time to meet Li Jie's daughter, we didn't communicate with her in the early stage. When she asked about the price of the wedding that day, she immediately became unhappy. My daughter said, "I don't need to buy such an expensive wedding quilt (hand-embroidered double phoenixes and peonies). Didn't you buy me such an expensive wedding quilt just to save face?" After my daughter finished speaking, she left home, leaving us and our mother. At that moment, Sister Li burst into tears and told us about her mental block: "I have been in the clothing business for nearly 30 years, always busy with my career. During this period, I have spent very little time with my child. He was sent abroad to study at such a young age." Back then, when I was young, I didn't think that providing the best support and platform for my child was the best. But as I grow older in recent years, I increasingly feel that I have been involved too little in my child's growth. So when it comes to choosing a wedding quilt and dowry, I believe only the best Lu silk can represent my love for her and be worthy of my child." After hearing what Sister Li said, we felt even more that her marriage represented her love and apology for her child, and we should help her express it. So all the bedding was ironed and laid out, and the wedding room was simply decorated. As expected, the effect was particularly good.




At this time, Li Jie's husband called their daughter and asked her to come back and take another look. We also said that if the child really didn't like it, we would take it away and would never put Li Jie in a difficult position. Later, the child came back, but she didn't go to check the bedding immediately. Instead, she held her mother's hand and said "Mom, what I just said was too harsh. It's not that I don't like it, but I think my study abroad has already cost our family a lot of money. It's all earned by you and Dad through hard work. Now that I've grown up, I really don't want Mom to spend too much more on my wedding." " After saying that, he hugged his mother. But the most dramatic turn of events came a week later when our wedding consultant received a call from Sister Li's daughter, who said she wanted to come to the company for an inspection and asked her mother to represent our brand. After arriving, my daughter told our chairman at the experience center a lot about her psychological changes before and after her mother bought her a marriage.

At that time, I left this set of bedding more to take care of my mother's feelings. If I didn't accept it, my mother would be very sad. But after using it and comparing it with my previous quilt, I truly felt that it was worth the money. At that time, I told my mother, "You have been running the clothing business for so many years, choosing styles. If you can't choose well, you still have inventory. Actually, this path has been very tough, so I wanted my mother to also sell Lu Chou wedding quilts." Before leaving, she also bought a bed of the same Lu silk and gave it to her mother. Sister Li also bought one for her own mother. This immediately established an emotional connection among the three generations of the family. Every time she talks about this, Sister Li would sigh: Through a quilt, children understand their parents' love and also learn to be grateful.




Mr. Wu, the CEO of a listed company, got to know our brand during his study tour. It was also because of a single marriage that the long-standing estrangement between him and his son was resolved. When Mr. Wu divorced his ex-wife, his son was still very young. Moreover, as the child had been living with his mother all along, he had always misunderstood his father. As a man, he is not good at expressing himself either. The more care he can give to his children is material satisfaction, whether it's for school or life. He has always only given money. Until their son got married, their relationship never improved. He gave his son a house, a car and savings. But the child was always lukewarm to him and never had much communication with him.


During his study tour in 2018, Mr. Wu first understood the meaning behind the wedding quilt, which was warmth, reluctance, blessing and love. He immediately booked a bed for his child, saying it was a belated love. He even joked, "I'll help your company test whether the wedding quilt can really evoke family affection." I took the quilt back and gave it to my child. A week later, my son and daughter-in-law came over for a meal on their own initiative. During this time, their attitudes towards each other also changed a lot. Later, their relationship became very harmonious. Xiao Wu has now agreed to learn business from his father and has started to take over the enterprise. Later, when he had a heart-to-heart talk with Mr. Wu about this matter, he said: "In the past, no matter what you gave me, I thought it was all right. You were seeking psychological comfort, but you didn't love me." But when my spouse and I received the Lu silk quilt, it truly touched me. In my impression, my father was stern, busy and distant. That time when you came back from a business trip, covered in dust, you brought me a quilt, saying it was a belated gift for us. At that moment, I felt that my father loved me and was willing to do the insignificant little things that other parents would do for me.


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